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OCAP Programmers/Content Developers

[an error occurred while processing this directive] 		The transition to digital signaling on cable networks provides cable operators with the ability to provide interactive services to subscribers. Digital networks provide the opportunity for programmers to deliver interactive services bundled with their other service offerings.

Although it has been technically feasible for network operators to host programmer applications, the market has suffered in part from a lack of standards. Without a standard and a ubiquitous software environment, content providers are faced with a platform choice. Programmers have been reluctant to develop services that run on only a subset of networks, or in a subset of the homes within a network.

OCAP is the cable industry's answer to the platform problem. By transitioning to a single software environment, both network operators and programmers can enjoy the benefits of deploying a single set of application files to any OCAP-enabled device attached to the network. As cable operators purchase OCAP devices, and as Consumer Electronics Manufacturers (CEMs) supply retail channels, the cable industry expects to see adoption of OCAP devices become widespread over the next few years.

OCAP has features that facilitate the deployment of services originating with programming content. Programmers can leverage the platform to enhance their own service offerings, and perhaps evolve new businesses around these new services.

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